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SNOWBIRD, UTAH – Snowbird collected nearly two tons of non-perishable food for the Utah Food Bank during the resort’s annual Customer Appreciation Days. In addition, $1,416 was raised for the Wasatch Adaptive Sports Program.

Customer Appreciation Days, during which one can of food equals one free Tram ride, took place Oct. 13-14 and 20-21. In lieu of food, customers were able to make a $2 donation to the Wasatch Adaptive Sports Program for a Tram ride.

“The customer appreciation program is a wonderful way to give back to our guests while contributing to a good cause,” said Snowbird President Bob Bonar. “We are happy that we can help stock the shelves of the donation warehouse as we head into the winter months.”

The food collected at Snowbird precedes the kick-off of the Utah Food Bank’s Holiday Food Drive. The Holiday Food Drive is an annual effort to stock the shelves of the Utah Food Bank in preparation for the holidays and the winter months.

Wasatch Adaptive Sports is a non-profit educational foundation providing outdoor recreational activities for children and adults with special needs. Established by Peter Mandler in 1977, Wasatch Adaptive Sports reaches 1,800 participants through its year-round programs.

So far this month Snowbird has received 40 inches of snow at mid-mountain.

This weekend, the Tram will run Saturday and Sunday, Oct. 27 and 28, from 11 a.m. to 5 p.m., weather permitting.

Offering the longest season in Utah, Snowbird is scheduled to open for the 2007-08 season Saturday, Nov. 17. Last winter Snowbird had a 180-day season with skiing and riding from Nov. 18 to May 20.

For more information, contact Julia Partain at (801) 933-2040 or jpartain@snowbird.com.