A Weekend of Record Breakers for Okemo
LUDLOW, Vermont -- For the second year running, the Sunday of Presidents' Day Weekend was a record-breaker for Okemo Mountain Resort. Skier and snowboarder visits were up three percent for the day, compared to last year's historic milestone, and up more than five percent compared to the previous best day in February 2005.
Skier visits for the two-day period including Sat., Feb. 16 and Sun., Feb. 17 placed the weekend as the second-best two-day period over the past five years and the resort posted record revenues for the weekend. As of Feb. 17, skier visits for the season were 38 percent ahead of last year.
A number of departments across the resort reported increases and set new records. Resort lodging saw a 22 percent increase in Presidents' Day Weekend room nights compared to last year. On Sunday, Okemo's Cutting Edge Learning Center hit a new high in the number of private lessons taught in a single day, and equipment rentals were up 8 percent in quantity and 13 percent in revenue over last year. Okemo Valley Nordic Center reported one of their strongest days in recent history. Record numbers of skiers and riders visited resort restaurants as well. Feb. 17 witnessed a record-breaking three-percent increase in the number of lunches served at Coleman Brook Tavern. The Roundhouse and Epic beat their previous bests by nine percent. Siena, Okemo's Italian bistro saw a 27 percent increase over its previous best day.
Okemo started the 2007-2008 ski and snowboard season with great optimism. Season pass sales were up 30 percent this year and college season-pass sales were up nearly 300 percent.
Resort officials attribute the record-breaking day and year-to-date increases to favorable weather patterns and Okemo's positive reputation for snowmaking, grooming and customer service.
More information about Okemo Mountain Resort may be obtained by calling (802) 228-1600 or by visiting okemo.com.
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A Weekend of Record Breakers for Okemo
